Estée Lauder Companies (ELC) has named the first beneficiaries of its Writing Change grant.
Focusing firstly on US organisations, the beauty multinational will invest US$3m over three years in organisations that are helping to close the literacy gap.
Amanda Gorman – the youngest inaugural poet in US history – and ELC ambassador was the inspiration for the initiative.
Targeted at disadvantaged families and ethic minorities, the Bobbi Brown owner will make literary programmes available to more communities around the country, and shine a spotlight on budding writers – especially girls of colour.
First to receive the one-year grant are: American Library Association, We Need Diverse Books and Girls Write Now.
Two community-based grants will also be given to WriteGirl and MIGIZI.
“I am so thrilled that the work of these worthy organisations can continue to reach more communities through Writing Change,” said Gorman, who appeared at Joe Biden’s inauguration in January 2020.
“For youth, literacy is a pathway to social expression that leads to progress.
“I truly believe that words lead to actions that can change the world.
“I am so proud of that work that I know is to come and I look forward to this first year of impact through Writing Change.”
Gorman joined the ELC family in September 2021 – a first for the 23-year-old who was named at the US’ first National Youth Poet Laureate.
