The all-cash deal will see the US brand join Edgewell’s existing portfolio of male grooming brands including Jack Black and Bulldog
Edgewell Personal Care has entered an agreement to acquire male grooming brand Cremo for US$235m.
The brand, which sells beard, hair, shaving and skin care products, will sit alongside the company’s male grooming portfolio, which also includes Jack Black and Bulldog.
Rod Little, Edgewell's President and CEO, said: "The men's grooming ...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
