ELC to split portfolio into two brand ‘clusters’ for greater agility

By Julia Wray | Published: 15-Sep-2022

Jane Hertzmark Hudis and Stéphane de La Faverie to helm the separate portfolios

The Estée Lauder Companies is splitting its brand portfolio into two clusters; the move is designed to better position the beauty giant for long term growth.

Current Executive Group President Jane Hertzmark Hudis will continue to helm one of the clusters, which incorporates La Mer, Bobbi Brown, Tom Ford Beauty, MAC, Clinique, Origins, Aveda, Bumble and bumble and Dr.Jart+.

Hertzmark Hudis will continue her executive leadership of ELC’s skin and hair care categories, while also retaining involvement in key initiatives, such as those for China market growth and marketing.

According to ELC, all of the current brand leaders will remain in their roles, with the exception of Sandra Main.

Main, who is Global Brand President for La Mer and Bobbi Brown, will assume direct leadership of La Mer and will oversee Bobbi Brown until a new leader is named.

The other Executive Group President, whose cluster comprises Estée Lauder and Aerin Beauty, Jo Malone London, Le Labo, Kilian Paris, Editions de Parfums Frederic Malle, Darphin Paris and LAB Series and Deciem (The Ordinary, NIOD and Avestan), is Stéphane de La Faverie.

Additionally, de La Faverie will add ELC’s California-based brands (Too Faced, Smashbox and Glamglow) to his portfolio, expanding his category leadership to include make-up, as well as fragrance, subcategories of home, bath and body, and men’s skin care and grooming.

De La Faverie's promotion to Executive Group President follows his successful leadership of the Estée Lauder brand.

“This evolution further positions the Estée Lauder Companies’ brands to win with consumers in a complex and continuously changing beauty landscape, while elevating our internal talent bench and organisational planning to position us well to deliver on the company’s long term strategy with agility,” said Fabrizio Freda, CEO of the Estée Lauder Companies.

“The strength of our portfolio reflects the strength of our leadership team, and this evolution leverages the track record and high potential of each leader to take our business to even greater heights in the future.”

In addition to Hertzmark Hudis and de La Faverie's announced leadership, ELC has appointed Justin Boxford Global Brand President of Estée Lauder, reporting to de La Faverie.

Michelle Freyre, meanwhile, has been promoted to Global Brand President, Clinique and Origins, reporting to Hertzmark Hudis.

Amber Garrison, who assumed the role of Global Brand President, Origins in July 2022, will report to Freyre.

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