Pure Beauty

Drybar uses ‘scout tool’ to plan US expansion strategy


Blowdry provider is using a geospatial analytics tool to analyse potential sites

Blowdry provider Drybar is using a geospatial analytics tool to analyse the potential of new locations as it expands into the US and Canada.

The beauty services destination is using customer analytics company Buxton’s Scout pre-screening tool to identify promising real estate locations and help it make strategic planning decisions.

Through the tool, Drybar will be able to analyse sites, run custom reports and create unlimited market expansion scenarios. "Drybar is in an exciting stage of growth," said Bill Stinneford, Senior Vice President at Buxton. "We look forward to helping the brand determine the most effective path toward expansion."  

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