Dior loses ‘Pretty Savage’ trademark battle in attempt to protect ‘Sauvage’

By Lucy Tandon Copp 11-Aug-2020

Parfums Christian Dior filed an opposition against an application to trademark ‘Pretty Savage’ claiming it could have a negative impact on its own ‘Sauvage’ trademark

Dior has failed to stop a cosmetics trademark application for ‘Pretty Savage’ from being registered in the UK.

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