Davines launches Blow Dry Primer

Published: 8-Mar-2016

Davines has added to its Your Hair Assistant collection with the Blow Dry Primer (£24.50), said to give the hair body, shine and protection from the heat of a blow dryer and other heated tools. The formula also protects against humidity and is designed to reduce blow-drying time.

The product is the seventh in the Your Hair Assistant collection and is fragranced with the same jasmine and mint scent. Like all Davines products, the primer adheres to the brand’s Zero Impact project by LifeGate, offsetting any carbon dioxide emissions with carbon credits.

Launch: out now

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