Rochet will help the beauty giant enhance its omnichannel approach and further drive its digital transformation
Coty has brought on L'Oréal's Lubomira Rochet to help boost its digital transformation
Rochet will bring more than 20 years’ experience in business and digital transformation to the company.
She is currently Partner at German conglomerate JAB Holding Company, which invests in businesses that operate within the consumer goods, luxury and fashion industries.
Rochet is a beauty industry veteran and served as L’Oréal’s Chief Digital Officer for seven years until 2021.
In her role at the French conglomerate, she transformed the company to a digital-first business across 35 international beauty brands and 120 markets.
Her impact was recognised by the World Federation of Advertisers in 2019 when she was named ‘Marketer of the Year’.
Rochet also held a prominent management position at digital marketing agency Valtech.
As Deputy CEO, she accelerated the company’s digital and tech transformation across the luxury, fashion and FMCG sectors.
Her CV also includes tech giant Microsoft where she was Head of Startups and Innovation Ecosystem Lead in France.
“We are delighted to welcome Lubomira to our board of directors,” said Sue Y. Nabi, CEO of Coty.
“Her deep industry experience and extensive track record of driving digital transformation will be an invaluable asset as we enhance our omnichannel approach.
“I look forward to working closely with Lubomira in the future.
“And to harnessing her valuable perspective and insights on the future of digital integration for the industry and our business.”
Nabi, a former L’Oréal executive herself, left the brand owner one year prior to Rochet joining the company.
Coty, which owns Kylie Cosmetics and Max Factor, has been reassessing and strengthening its beauty portfolio.
The beauty giant has extended its licence agreement with fashion and fragrance brand Hugo Boss until at least 2035.
The renewed partnership will strengthen the brand’s hero fragrance range, Boss The Collection, and allow for growth in the Middle East and China.
Coty also sold Lacoste its fragrance licence back by mutual agreement after a six-year partnership.
It said the sale “advances its strategic objectives” by enabling it to focus on its largest fragrance licences.
The company has also announced more price hikes across its product catalogue.
This is despite reporting positive first quarter results for the 2023 financial period.