Cosmetics Business reveals the 5 biggest skin care trends in new report

Skin care continues to glow with opportunity. This report identifies how brands can differentiate and stay relevant for the future

Market overview: At a glance

What's in this report?

Introduction

Top 5 trends:

1. Pimple power

2. Skin tech 4.0

3. A microbial future

4. Filtered by lifestyle

5. Shaking up sunscreen

Country highlights

Outlook


Top 5 skin care countries, value and growth, 2019

Estimated figures. Source: Euromonitor International


Key market challenges addressed

Skin care continues to dazzle as one of beauty’s fastest growing categories, but the demands on brands are intensifying just as rapidly. The challenges are numerous, ranging from the need to adapt to the changing perceptions of ingredients to expectations on sustainability as well as addressing diversity and inclusivity, connecting with consumers more closely and demonstrating authenticity and transparency, all while being a brand that makes the consumer’s pulse quicken.

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Featured Companies

The Red Tree Consultancy (more information, website)
SkinSense (more information, website)

See also