Cosmetics Business reveals the 5 biggest skin care trends in new report


Skin care continues to glow with opportunity. This report identifies how brands can differentiate and stay relevant for the future

Market overview: At a glance

What's in this report?


Top 5 trends:

1. Pimple power

2. Skin tech 4.0

3. A microbial future

4. Filtered by lifestyle

5. Shaking up sunscreen

Country highlights


Top 5 skin care countries, value and growth, 2019

 Estimated figures. Source: Euromonitor International

Estimated figures. Source: Euromonitor International

Key market challenges addressed

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Skin care continues to dazzle as one of beauty’s fastest growing categories, but the demands on brands are intensifying just as rapidly. The challenges are numerous, ranging from the need to adapt to the changing perceptions of ingredients to expectations on sustainability as well as addressing diversity and inclusivity, connecting with consumers more closely and demonstrating authenticity and transparency, all while being a brand that makes the consumer’s pulse quicken.


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