Communicating a fragrant message

Jill Hill, co-founder and Managing Director of fragrance supplier Aspects Beauty discusses some of the key elements of successful PR for a fragrance

This year, British fragrance supplier Aspects Beauty celebrates its 25th year. Founded in 1989 by Jill Hill and Jim Jackson, the firm has represented luxury fragrance brands including Versace, Moschino and Ferragamo and a wide range of specialty niche brands. Co-founder Jill Hill talks to Cosmetic News Weekly about some of the key elements of successful PR for a fragrance and how the environment has changed since the firm was first founded.

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