Comme des Garcons has launched its new fragrance Concrete exclusively into London upscale retailer Selfridges.
The fragrance (£115 for 80ml) has inspired a striking in-store installation, designed by British artist Graham Hudson.
Based on the scent’s concept of destruction, construction and creation, the installation features a Venus de Milo replica, a punch bag and an 8ft crane digger, all surrounded by concrete.
Hudson said: “I wanted to introduce an unstable element to the installation to make sure it’s ever changed and these moments are art and you can’t get them in a jpeg.”
Concrete’s fragrance layers feature ‘destruction’ at the base, with sandalwood; ‘construction’ at the heart, comprising artificial rose oxide and woods; and ‘creation’ at the top, with resin and spice.
