Clinique, an American skin care and cosmetics staple, has inked a major retail deal with British retailer Marks & Spencer (M&S).
Rolling out this summer, 70 stores will stock products from the Estée Lauder-owned group – including its best-selling Dramatically Different Moisturizing Lotion+ and make-up collections.
With a focus on skin care, Clinique experts will be stationed at 34 counters in M&S locations across the UK.
500 Clinique products will also be available online, with Click & Collect services offered at more than 700 locations.
Clinqiue's in-store concession at M&S
“This is an extremely exciting time for Clinique to be entering into one of the UK’s most iconic and trusted high street shopping destinations,” said Rachel Baker, VP and General Manager for Clinique UK & Ireland.
“Marks & Spencer offers a convenient hybrid shopping experience, and we want to make it accessible for consumers to purchase their favourite Clinique products seamlessly, whilst shopping in-store or online.”
Clinique concessions have been historically present in Boots, Selfridges and John Lewis.
Making M&S relevant
The move is part of M&S Beauty’s strategic plan to offer more skin care brands to its shoppers.
Covid-19 shined a spotlight on the importance of skin and self care, while consumers spent months in lockdown.
A study by The Body Shop found that the average monthly spend on self care in the UK reached £3bn – around £50 per person.
“A compelling beauty offer is part of our plans to reshape M&S, innovating with our own brands and continuing to introduce complementary third-party products, such as skin care experts Clinique,” said Richard Price, Managing Director of M&S Clothing & Home.
“Our broad customer base and reach makes us an attractive platform partner and in turn introducing beauty brands helps us become more relevant.”