Clash of the titans: 2016’s top beauty brands

Published: 2-Jun-2016

How does the 2016 beauty industry compare with high-fliers in other areas?

You need to be a subscriber to read this article.
Click here to find out more.

Top beauty brands are adapting to the changing market environment, boosting long term revenues as a result and putting themselves on a par with titans like Disney and Google, new research from leading brand valuation consultancy Brand Finance has revealed. In the 50 Most Valuable Cosmetics Brands of 2016 report, beauty and personal care has once again proved itself to be a robust and fiercely competitive industry.


Beauty stands its ground

As well as calculating industry-specific league tables, Brand Finance is also famous for its ‘Global 500’ ranking of brands across all sectors, which in 2016 included ten big names in beauty.

Commenting on beauty’s position in the wider arena, Emilie Milton-Stevens, Analyst at Brand Finance, says: “In terms of brand value, [beauty brands] are scattered throughout the Global 500. In terms of brand strength, all of the beauty brands are in the top 200 and two-thirds are in the top 100.”

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like