Top beauty brands are adapting to the changing market environment, boosting long term revenues as a result and putting themselves on a par with titans like Disney and Google, new research from leading brand valuation consultancy Brand Finance has revealed. In the 50 Most Valuable Cosmetics Brands of 2016 report, beauty and personal care has once again proved itself to be a robust and fiercely competitive industry.
Beauty stands its ground
As well as calculating industry-specific league tables, Brand Finance is also famous for its ‘Global 500’ ranking of brands across all sectors, which in 2016 included ten big names in beauty.
Commenting on beauty’s position in the wider arena, Emilie Milton-Stevens, Analyst at Brand Finance, says: “In terms of brand value, [beauty brands] are scattered throughout the Global 500. In terms of brand strength, all of the beauty brands are in the top 200 and two-thirds are in the top 100.”
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