China Beauty Expo to take place in May

The 19th edition of China Beauty Expo will run from 7-9 May in Shanghai

The 2014 China Cosmetic Brand Alliance Forum is taking place in May at Hua Ting Hotels & Towers. The Forum gathers many business leaders and tycoons from the cosmetic and beauty industry, who give their opinions on the rapidly-changing industry environment and establish the long-term and extensive communication channels with one another. Through discussions on the industry future, they try to find more effective ways to develop the cosmetics market.

Join hand with INFORMA to develop the World-Leading Expo

The 19th edition of China Beauty Expo is the first session ever held after the show joined venture with INFORMA. The whole industry has great expectations for it. During the Summit, Mr. SANG Jingmin, Chairman of CBE Organising Committee, introduced the grand size of the 19th CBE Shanghai to be held between 7-9 May 2014. A new exhibition hall will be added, reaching 128,000sqm. Among 30 product categories in three exhibitions, 205 leading brands are selected out of the 1,600 exhibitors from 20 countries and regions. These figures reveal the vitality of China Beauty Expo. “The Organising Committee drafts the first business operation standard for cosmetic retail shops, establishes the business alliance covering 30 provinces, municipalities and autonomous regions and about to reach prefecture-level cities until a multi-level buyer network is established in China.” said Chairman Sang Jingmin, “We will make clients’ needs the priority and driving force of our strategy. We will act to every change in the target market in order to adapt our services and meet the demands between the exhibitors and buyers”. By abandoning the superficial slogans and focusing on practical service, China Beauty Expo has been working hard to achieve what it has become now.

Mr. David Bondi, COO of Informa Exhibitions Asia-Pacific, said: “Informa will make full use of its strong international resources and global sales network that has branches in over 20 countries to enhance the New Visitor Promotion Program in all Asian countries. With brand-new international image and campaigns, it intends to help Shanghai upgrade its international image.”

Exciting activities to create new fashion and style

For years, CBE has been adhering to the vision of inheriting, exploiting and carrying forward the spirit of the Chinese cosmetic industry. Based on the domestic and international market, CBE has been working hard to build a face-to-face trade platform aimed at the whole beauty industry. CBE will unswervingly focus on “profession” and extend it to the largest area. The 200,000 professional visitors - for each session-have led exhibitors to strongly believe in the show. Because of exhibitors’ trust in CBE’s dedication and quality, many famous brands have been loyal fans and exhibitors for years.

Latest focal points: ZOOM Asia and Beauty Challenger Award Asia

For the first time, the 19th edition of CBE will welcome the ZOOM Asia exhibition sector and the Beauty Challenger Award Asia competition. ZOOM Asia is an exclusive launch platform for new international brands to meet with dealers and retailers coming from China and Asia, eager to find new brands.
The Beauty Challenger Award Asia competition rewards the creativity and talent of new and promising beauty brands. The high-profile awards guarantee a matchless, one-of-a-kind opportunity to be singled-out by leading decision makers, buyers, distributors as well as the trade press. Three awards have been established: a Grand Prize Award, the Natural & Organic Award and a Creative & Innovation Award, with jury members consisting of key dealers and important retailers. The Beauty Challenger Awards event is now appreciated and valued as a token of innovation & high quality by the most influential buyers, journalists, distributors and beauty creators worldwide.

China Cosmetics Retail Summit

The China Cosmetics Retail Summit, which will be held on 6 May 2014, has gained great attention. The Summit is the sole top platform of exchanges in the China cosmetics industry and cosmetics merchandise industry. Each year, the top dealers and retailers of high quality beauty, hairdressing and cosmetics products coming from all parts of China will attend the Summit. They will identify the driving force to stimulate the growth of cosmetics retail, push forward channels of cosmetic franchising and healthy and sustainable development of the whole industry.

The Executive Chairman organisation of the 4th China Cosmetics Retail Summit is JALA Corporation, with L'Oréal (China), Shiseido (China) Investment Co. and P&G China as the Special Strategic Supporters, and Guangdong Yalijie Precise Chemicals Co. Grandway International and Guangdong Yawei Bioscience Co. as the Vice Chairman Organisations.

The Theme of the 4th China Cosmetics Retail Summit will be “Retail Service in Transition”, designed to identify the innovative development model for franchised shops. During the Forum, in front of the industry's leaders and media, CBE Organising Committee granted certificates to Executive Chairman, Vice Chairman and retail specialists of the 4th China Cosmetics Retail Summit.

Meiyi Award

Meiyi Award, known as the “Chinese award with greatest value in the industry” is a cosmetics award established by CBE Shanghai and C2CC website. Today marks the beginning of the award selection. The businesses of skincare, make-up and perfumes - including Shiseido, JALA and OLEVA - are now competing for the Meiyi Award 2014. The competition provides a platform for brands owners to display their products in terms of technology, innovation and fashion. The video clip for this award shows participants the essence of the competition among famous brands. On the Forum, CBE Organising Committee granted certificates to the live broadcasting media and Meiyi Award specialists.

China Festival

The Organising Committee will also launch the special event known as the 3rd China Color Cosmetics and Fragrance Festival. The mainstream fashion mass media will focus on the event. Max Factor, Maybelline New York, Flamingo and other famous imported makeup brands, Mont blanc, Nina Ricci, Saint Melin and other renowned imported perfume brands are expected to organise many exciting activities such as launch of new makeup and perfume products, display of cosmetics, model show and lottery, etc. Because of the popularity of facial masks, the Organizing Committee of CBE fully understands the consumers’ expectations and will join hands with Magic Fresh Face to organise the Second Festival of China Facial Masks. The exhibition of facial masks became a dark horse in the last session, and we believe that even more facial mask brands will present themselves in the most stylish way during thethe 19th CBE.

Beauty & Fashion

The high-end and fashionable BEAUTY SHANGHAI exhibition covers three large halls E2/E3/E4 on the 19th CBE. The professional product lines brought by businesses from Germany, France, Italy, Spain, Bulgaria, Singapore, Korea, Thailand, Taiwan and Hong Kong will show up.The event will gather 200 famous Chinese professional line companies and their products. The 2014 Chine International Nail and Eyelash Beauty Competition, Beauty Fashion Trend Seminar and other events will make the audience even more excited.

Supply Chain Event

In addition to the great display of daily-use cosmetics, the supply chain will also make wonderful representations. COSMETECH SHANGHAI on the19th CBE will present: 35,000sqm exhibition area, over 500 top Chinese and overseas suppliers ofcosmetic raw materials and ingredients, suppliers of packaging materials, manufacturers of machinery, and OEM/ODM. The Beauty Ingredients & Formulation Shanghai Forum 2014 (BI&F), which will be held for the first time, will discuss about trends, development, technical analysis, policies, laws and regulations of anti-ageing and natural extracts in cosmetic ingredients and formulation. This will initiate the restructuring of COSMETECH SHANGHAI into an interactive platform for the suppliers to meet the manufacturers. Besides, the OEM and ODM Seminar, the Cosmetic Packaging Design Summit, Automation of Cosmetics Symposium, Asian Summit of Packaging Technologies and Policies, Laws, Regulations and Patents Summit will bring intensive information on the latest technologies and solutions.

All participants and exhibitors are welcome to the 19th edition of CBE on 7-9 May 2014. CBE will help beauty professionals to develop themselves in a booming market and industry.