Vitafoods Europe is set to return as a market-leading SMART event this summer, combining in-person attractions with a supplemental online programme. Attendees will be able to access the online platform a week before the live event (2-13 May) to see insight-lead content and use the data-driven matchmaking tool to conduct virtual meetings. The platform also enables attendees to plan their visit and set up in-person meetings in advance of the in person event held 10-12 May.
“With over 22,000 virtual and in-person attendees, Vitafoods 2021 was a huge success, despite the challenges of the ever-changing COVID-19 situation in the build up to the event’s return. Now, Vitafoods Europe is back for 2022 – at its usual May timing – providing opportunities for collaboration in ways that could only have been dreamed of when the exhibition started back in 1997,” said Chris Lee, MD at Informa Markets.
“Not only do we have a truly exciting agenda, but our enhanced SMART event is designed to increase connectivity and enhance the in-person experience. By allowing the industry to connect ahead of the event, for example to set up virtual meetings as well as plan face-to-face meetings in Geneva, we’re enabling everyone to expand their global network and make the most of their time at Vitafoods Europe.”
Exploring market trends, regulatory complexities, packaging and labelling challenges and more - including women in nutraceuticals and sustainability - highlights of this year’s event include:
Extensive expert presentations across four theatres
- Tailored networking opportunities
- Innovation tours
- Themed Resource Centres
The main stage, powered by Vitafoods Insights, Life Stages, New Ingredients, and Probiotics theatres, will showcase more than 90 hours of content available across the whole event.
Through an intelligent data-driven matchmaking service, the SMART event allows visitors to find and connect with potential partners both in-person and online.
Tours are available in video and audio format to enable visitors to discover the cutting-edge ingredients, formulations, products and services on offer at the show.
These hubs include the New Ingredients & Products Zones and, as well as the Omega-3 and Probiotics Resource Centres.
Health and safety first
Vitafoods Europe 2022 is committed to the safety of its visitors, staff and exhibitors. The 2022 exhibition has been planned in line with the latest Informa AllSecure standards and current local Swiss guidance. Further announcements on COVID-19 guidelines will be shared via the Vitafoods Europe website in the coming weeks and months.
Back at the heart of the nutraceutical community
Lee said: “With the current pace of change and innovation, there’s never been a more exciting time to be a part of the nutraceutical community – and we’re delighted to be right back at the heart of it, facilitating networking, learning and discovery across the globe through our SMART event. Vitafoods Europe 2022 is set to be one of our best – as well as most safe and accessible – events yet, and we look forward to welcoming everybody back, whether they take part in Geneva or from the comfort of their own office.”
Registration for Vitafoods Europe 2022 is now open. Discover more about the show features and registration options at: www.vitafoods.eu.com