The Indonesian government has placed the cosmetics industry on its Top 10 list of priority markets as part of its 2015 masterplan for economic growth – and looking at the latest statistics it’s little wonder why.
Indonesian cosmetics market grows from high exports
Market is driven by demand for Halal products from Muslim consumers
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New territories for Cosmoprof Asia
Read moreCosmoprof Asia, now in its 18th year, is a truly global event as Julia Wray reports from Hong Kong
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Skin Care
Are we nearing peak K-beauty? Industry experts weigh in…
With K-beauty brands entering numerous US retailers, and Western brands tapping into innovation from Korea – from packaging to ingredients – Cosmetics Business asked industry experts if we are nearing K-beauty saturation, and where the category is heading in 2027
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Colour Cosmetics
Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline
The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
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Skin Care
Is beauty’s new comedic marketing strategy proof the industry needs to lighten up?
As a number of brands across beauty and wellness place comedians at the forefront of their campaigns, Cosmetics Business explores how male comics have become a central part of the beauty marketing conversation
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