Buxom reveals new website showcasing make-up looks from 'Buxom Babes'

By Austyn King 3-Aug-2017

The Shiseido-owned colour cosmetics brand's new e-commerce site will sell its entire range as well as showcasing user-generated content on buxomCosmetics.com

Buxom has launched its new retail website, selling its entire colour cosmetics range as well as providing a host of new online features with a focus on user-generated content to engage consumers.

The Shiseido-owned brand's new website is integrated with social media, with its #BANDOFBABES page showcasing make-up looks from Buxom's 260,000 Instagram followers, or 'Buxom Babes', and allowing visitors to instantly buy the products to recreate the look.

Meanwhile, the Unleash Artistry page features beauty tips, tricks and how-tos from Buxom's Director of Education and Artistry David Birdwell, showing consumers how to create a range of looks and to instantly shop the products Birdwell uses.

Serena Giovi, Senior Vice President, Global Buxom at Shiseido Americas Corporation, said: "Buxom is bigger, bolder, and sexier than ever with the launch of our new e-commerce website.

"Our new website allows us to further follow our vision for building Buxom into a social and digitally-driven brand, while serving as a new platform to connect directly with our fans."

To celebrate the launch of the new site, Buxom is offering consumers a complimentary deluxe sample of its Full-On Lip Cream in Berry Blast or White Russian with any purchase of $25 or more on BuxomCosmetics.com, while supplies last.

Customers can also sign up for the brand's mailing list to receive 15% off their next online order.

Earlier this year, Buxom re-entered the UK market via an exclusive listing with department store retailer Debenhams.

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Describing itself as a “big, bold, sexy” brand, Buxom's best selling products include Full-On Lip Polish, Full-On Lip Cream and Big & Sexy Bold Gel Lipstick.