Burt’s Bees celebrates new cosmetics launch with dedicated pop-up

By Becky Bargh 7-Feb-2019

The brand is keeping up the buzz around the new range in London’s Covent Garden district

American beauty brand Burt’s Bees is celebrating a new launch of cosmetics with a dedicated pop-up in London’s Covent Garden, UK.

Available in the collection (RRP from £8.99) is its Cheek Sticks, Liquid Lipstick, Liquid Foundation, Eye shadow Trio, Mascara, Eyeliner Pencil and Eyebrow Pencil (£).

To promote the line, Burt’s Bees has partnered with cruelty-free and ethical make-up artist Justine Jenkins to create three on-trend looks using the new beauty range.

Burt’s Bees has put sustainability at the forefront of the concession, with an interior of raw wooden elements, alongside a living plant wall and hanging foliage.

Meanwhile, accents of hexagonal details evoke the brand’s honey heritage.

Shoppers will also be able to receive personalised consultations to colour match their shades.

On top of that, there is also a photo wall for customers to take pictures at, which the brand is encouraging customers to post on social media.

The store will run from 11 February to 3 March and the first 50 customers to visit will receive a free give away bag.

Sign up for your free email newsletter

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here