In response to the cost of living crisis, the UK beauty seller has put a stop to price rises until at least the end of the year
11,000 of Boots' products will be impacted by the freeze
Boots, the UK’s largest beauty and healthcare retailer, has put a price freeze on 1,500 of its own-brand products to help consumers cope with the cost of living crisis.
To maintain affordability, the up-for-sale FTSE 100 company has locked-in current prices until at least the end of the year.
The product list spans toiletries, hair care, dental, health, wellness and beauty, and includes 11,000 skus – the retailer’s largest ever.
“We always try to offer great value and the best price for our customers,” Steve Ager, Chief Customer and Commercial Officer at Boots, said.
“In pulling together the list of products to include in the Price Lock Promise, we reviewed the lines that customers buy most regularly, as well as those that are deemed to be day-to-day essentials.
“We want customers to feel reassured that the prices of a large selection of health and beauty favourites will be staying the same, helping them to continue to buy the quality lines they love at Boots.”
In addition to the price freeze, Boots has said it will offer 1,300 deals and promotions in-store and online.
In the wake of rising inflation, Brits are expected to cut back on cosmetic spending.
New findings from YouGov revealed that 1-in-3 women and 15% of men will curb purchases of beauty products.
Visits to the nail salon and hairdresser are also expected to be reduced.
Fashion, however, is projected to be the most affected industry, in terms of cutbacks, followed by eating out and non-essential food items.
In spite of this, new data from Barclaycard found that spending on luxury beauty items is buoyant.
Purchases of beauty in April saw a 13% increase compared with the same period in 2019.