Hair care brand Bleach London has introduced a new ‘head turning’ pink hair colour to the market.
The sixth pink shade to join the brand’s Super Cool Colour portfolio, dubbed Gobby Pink, the semi permanent colour is said to achieve a mid-pink bubblegum shade.
“You asked for it, so we created it,” said Alex Brownsell, Bleach London’s founder.
“Gobby Pink is the most requested custom shade in Bleach salons, so we’ve bottled our best-kept secret blend.
“This is the perfect pink for anyone wanting a punchier colour than our pastel Rosé, but softer than the electric shade The Big Pink creates.”
To achieve the look, users must start with a pale blonde colour and neutralise any brassy tones.
Apply the product through towel dried hair and leave to develop for 30 minutes.
The colour should then be rinsed off and followed with the brand’s Reincarnation Mask for a deep moisturising treatment.
The colour can be maintained by mixing Gobby Pink with the Reincarnation Mask every two to three washes.
