Bleach London has created a new hair dye collection in partnership with fashion designer brand Heaven by Marc Jacobs.
The hair care brand said it marks the industry's first high-fashion hair dye collaboration, and is available in Electric Green, Eye-Popping Pink and Bloody Red Valentine shades.
Provitamin B5 and added UV protection feature in the vegan, cruelty-free and semi-permanent formulation, which contains no bleach, ammonia or hydrogen peroxide.
It is housed in a boutique glass packaging with a nineties-inspired vintage logo, and the trio of products can be purchased through the fashion label’s website for £30 each.
“Whether used on lighter hair for fuller coverage or on darker hair for a glossy tint, these dyes create results regardless of your hair’s current colour and condition,” Bleach London said in a statement.
The collection is available in red, green and pink shades
Bleach London, which was founded in 2010 by celebrity hairdressers Alex Brownsell and Samantha Teasdale, said for best results use on bleached or light blonde hair.
The brand added that it can also be added to the user’s natural colour for a more subtle tone.
Heaven by Marc Jacobs was created in 2020 and is led by creative director Ava Nirui.
The fashion line produces vintage and nineties-inspired clothing, fragrances and beauty products.
