As the popularity for non-fungible tokens (NFTs) and cryptocurrencies increases, forward-thinking retailers and cosmetics brands stand to benefit
To promote his latest collection, Jeffree Star shared a 3D animation depicting him in a neon pink box, not unlike the world's most famous fashion doll, to his 13 million Instagram followers.
But rather than a new make-up palette, or lipstick line, Star had actually entered the world of non-fungible tokens (NFTs) and cryptocurrency by unveiling his own digital artwork in collaboration with artist Marcelo Cantu.
Cryptocurrencies (led by Bitcoin) are digital currencies that are part of a decentralised system, operating independently of banks. Although they are largely untapped by the beauty industry, . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business