Benefit launches first gifting app

Published: 10-Dec-2012
Colour Cosmetics Marketing

LVMH-owned beauty brand Benefit Cosmetics has launched its first app ahead of the holiday season, called Benefit Wishlist.


LVMH-owned beauty brand Benefit Cosmetics has launched its first app ahead of the holiday season, called Benefit Wishlist. The App, available via Facebook or from the App Store, enables users to choose their favourite Benefit products before sharing them with friends and family via Facebook. The App is expected to remain live throughout 2013 and will be re-branded at various gifting times throughout the year.

"Benefit along with Engine Creative have brought the fun, interactive experience that our customers experience on counter, in our boutiques and online, and translated it onto our first iPhone app. We strive to give our customers a great, exciting way to shop wherever they are! Our 521,000 Facebook fans can interact with the accompanying Facebook app directly off our fan page, we know our fans value quirky but functional Benefit content!" said Charlie Darton e-commerce and digital manager, Benefit Cosmetics UK & Ireland.

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