Benefit Cosmetics accused of ‘tone deaf’ influencer trip to Hawaii

By Becky Bargh | Published: 19-May-2022
Colour Cosmetics Marketing

Brow favourite hosted social media personalities at the holiday destination to launch its new blush product

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An influencer trip to Hawaii hosted by Benefit Cosmetics has failed to impress its customers.

The brow specialists were accused of being “tone deaf” with the trip, which saw the likes of blogger Sophie Hannah and Mexican social media personality Lesslie Polinesia jet set to the island as part of a promotional launch.

One Instagram user said that it was

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  • Benefit Cosmetics
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