'Beauty to Gen Z is much more than make-up': Morphe Cosmetics has finally expanded outside of make-up

The on-trend brand, best known for its collaborations with James Charles and Jaclyn Hill, has recruited up and coming brands to break into skin, hair and wellness

Morphe Cosmetics collaborated with Coca-Cola in June

After a summer of nonstop influencer and brand collaborations, Morphe Cosmetics has expanded its multi-brand offering outside of make-up to win over Gen Z.

The colour cosmetics specialist previously . . .

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