When it comes to packaging, is it more environmentally friendly to be featherweight, or durable and reusable? Or is the answer a marriage of both?
Simply put, lightweighting is making packaging with less material
To dig deep into the benefits and limitations of lightweight ‘reduced’ packaging and ‘reusable’ options, which must crucially offer integrity, something often (but not always) going hand-in-hand with a heavier weight, Cosmetics Business asked industry experts to weigh in on the subject.
First up, what exactly is lightweighting?
For Benjamin Punchard, Mintel’s Global Packaging Insights Director: “Very simply put, lightweighting is making packaging with less material.
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