Batiste adds hair care benefits to dry shampoo collection

Published: 1-Feb-2019

Brand expands product portfolio to include products for limp, dry, frizzy and damaged hair types

Batiste has introduced a new range of dry hair shampoos with added hair care and styling benefits.

Hair Benefits comprises four products four skus - Dry Shampoo + Volume, with collagen to help boost volume and bounce; Dry Shampoo + Hydrate, enriched with avocado to help moisturise, smooth and soften; Dry Shampoo + Damage Control, developed for over-processed, damaged hair and containing keratin to help strengthen; and Dry Shampoo + De-Frizz, containing coconut to help tame flyways and climate frizz.

The brand has also overhauled its dry shampoo formula, which it claims is now more lightweight and leaves no white marks on hair.

The range is available now from Superdrug priced £4.25.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like