By Alessandro Carrara
Brand ambassadors and beauty industry leaders such as celebrity make-up artist Nikki DeRoest will host events at the pop-up throughout October
Augustinus Bader’s temporary pop-up was created in partnership with Nordstrom
Augustinus Bader has opened its first standalone pop-up store at The Grove retail destination in Los Angeles, US.
Consumers can browse the luxury skin care brand’s products and receive personalised consultations from 3 October to 29 October.
The pop-up was created in partnership with American prestige department store chain Nordstrom, a key partner for Augustinus Bader.
A variety of brand ambassadors and beauty industry leaders are expected to host events during the period.
These include Lord Gavin McLeod-Valentine, a celebrity facial masseur, and celebrity make-up artist Nikki DeRoest.
“We are thrilled to open the brand’s first conceptual pop-up in North America for 4 weeks in October,” said co-founder and CEO Charles Rosier.
“It’s a true LA destination takeover with a modern introduction to our premium skincare and luxury wellness regimens.”
The 250sqft space was also designed to reflect the “cutting-edge science and technology” at the centre of the brand.
“The design recalls the abstraction of the reflective surfaces, clean lines and the iconic chemistry table in a research laboratory integrated with key brand cues, copper and blue of product packaging and the healing star,” Augustinus Bader said in a statement.