Beauty and wellness group Anatome has opened a new apothecary-style bricks-and-mortar location at London’s growing beauty hub, Seven Dials.
The new UK space, located on Monmouth Street, spans 1,000sqft and is an extension of the brand’s Marylebone, Shoreditch and Islington outlets, as well as its presence in British department store stalwart Liberty.
Inside, the shop will stock Anatome’s collections of supplements and essential oils, and, as what is expected with most retail destinations, will offer complimentary health, wellbeing and sleep mapping consultations.
The Seven Dials space will also showcase the brand’s upcoming Home collection, expected to hit the market this month.
A hot spot for beauty retail, Seven Dials recently became the home for Experimental Perfume Club’s first standalone fragrance boutique, as it moves away from concession stands.
Nicola Kilner’s Deciem, Aēsop, Miller Harris and Aime also have beauty destinations in the London district.
Samantha Bain-Mollison, Retail Director at Shaftesbury, the real estate investment firm for Seven Dials, said: “To have yet another quintessentially artisanal and London-centric brand join our line-up at Seven Dials is a testament to our credentials as a retail destination.
“Anatome’s wholehearted dedication to both sustainability and community aligns naturally with Seven Dials as a destination, and the brand’s positioning bolsters Monmouth Street as a hub for premium wellness and beauty stores.”
Meanwhile, Anatome’s founder, Brendan Murdock, said that retail outlets will always be a fundamental part of his business’ future.
“This is an exciting time for Anatome and we’re delighted to be opening a new flagship in one of my favorite neighbourhoods, where people are spending time shopping, eating and socialising,” he added.
“We are committed to building the physical retail presence of our brand, to enable visitors to engage with our product range and team of experts, while providing support and expertise for customers on a more personal level.”
And, while some brands have invested in their online presence since the Covid-19 pandemic forced non-essential retailers to close, according to The NPD Group, high streets are where customers are willing to buy beauty.
Recent findings revealed 64% of prestige cosmetic sales were from physical stores in July, with overall UK prestige sales up 11% in the first half of 2021.
