Amanda Holden joins Revive Collagen as Brand Ambassador

By Jo Allen 14-May-2021

The tropical-flavoured daily skin care supplement has been developed for the 40+ consumer

Amanda Holden joins Revive Collagen as Brand Ambassador

Beauty supplement brand Revive Collagen has appointed radio host and TV personality Amanda Holden to the role of brand ambassador as it promotes its new launch, Enhanced Plus.

Designed for the 40+ consumer, the tropical-flavoured daily skin care supplement contains 10,000 MG of Hydrolysed Marine Collagen and comes in single-serve sachets that can be added to water or other drinks.

Enhanced Plus is the second liquid collagen drink from the British brand, and includes other nutrients and vitamins to support collagen preservation and skin enhancement such as retinol, vitamins B1, B6, C and D and hydrolysed keratin to help eliminate signs of ageing and dull, tired looking skin.

Holden will feature in a new advertising campaign for the brand, which will see her appear on 200 London buses.

The beauty supplements category has seen a rise in celebrity partnerships over the past year as consumer interest in collagen-based beverages grows.

Jennifer Aniston was named CCO of Vital Proteins and Khloé Kardashian partnered Dose & Co.

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To find out more about the growth of the beauty supplements category, read our recent Trend Report.

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