Albéa, a long-time contributor to the success of Dior lipsticks, has successfully helped write a new page in this luxury brand\'s history with the new Rouge Dior.
With advanced technology and luxury market know-how, Albéa helps create the new Rouge Dior lipstick
Albéa, a long-time contributor to the success of Dior lipsticks, has successfully helped write a new page in this luxury brand's history with the new Rouge Dior.
Albéa’s most advanced technology is used for the lipstick's finishing and manufacturing processes. The result is a lipstick that is the worthy heir to the classic Rouge Collection it replaces.
This latest success has been built on a complex design, and incorporates the supplier’s expertise in hot stamping and injection. In addition, the lipstick features the Albéa’s R2000 mechanism.
High technology elements behind Rouge Dior
For this square-shaped lipstick, enhanced with a luxurious silver ring re-creating the famous printing effect of the Miss Dior purse, Albéa has deployed its full range of technical skills to develop "fashion-design" finishes:
Exclusive Albéa know-how
To design Rouge Dior, Albéa developed a specific, in-line manufacturing process, and met a number of technical challenges:
As with all Dior lipsticks, the R2000 mechanism by Albéa, acknowledged throughout the industry for its smooth operation, was specified for this newest lipstick from Dior.