Advertising spotlight - spa products

Published: 8-Oct-2014

Each month scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

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Spa products have made the jump from the treatment rooms to the pages of magazines and possibly the most widely recognised brand is Champneys, founded in 1970. Since then there has been a proliferation of just under 500 other spa brands.

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