Pure Beauty

A-beauty retailer Mecca moves into second international market in two decades

By Becky Bargh | Published: 26-Aug-2020

The Australian retailer will now offer its products in the Chinese market via e-commerce goliath Tmall

Australian beauty retailer Mecca has entered a partnership with Alibaba’s Tmall for its debut China flagship.

Mecca Tmall will offer new-to-China brands with an A-beauty focus, including Frank Body, Sand & Sky, The Beauty Chef and Dr. Dennis Gross Skincare, housing 22 brands in total and more than 200 products.

Since infiltrating the Australian beauty market in 1997, Mecca has opened more than 100 Australian and New Zealand stores, as well as beauty concepts including Mecca Maxima and Mecca Cosmetica.

“I started Mecca with the desire to make every customer look and feel their best,” said Mecca’s founder and co-CEO Jo Horgan.

“From our very first store in the Melbourne suburb of South Yarra, to now launching in China, our second international market, we have stayed true to this philosophy over the last 23 years.

Mecca’s founder and co-CEO Jo Horgan

Mecca’s founder and co-CEO Jo Horgan

“I am thrilled that we are assisting Chinese customers, some of the most well-informed beauty shoppers in the world, to unearth incredible new brands and products, and know that once they experience the Mecca magic, it will be love at first ‘add to cart’.”

The retailer celebrated the launch at an event in Shanghai, China, earlier this month.

The deal with Tmall marks one of several in recent months as the company executes its plan to bring 1,000 international brands onto its site.

Last month, Victoria Beckham Beauty signed a retail deal with the e-commerce giant, following in the steps of Fenty Beauty, Chanel and J-beauty brand RMK in 2019.

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