With the world emerging from the depths of lockdowns and restrictions on everyday life, the make-up category is seeing a revival, and the Senior Brand Manager for the make-up category at Australian beauty retailer Mecca, Jessica Pittam, is braced for the reinvigoration.
But what does it take for a make-up brand to land a space on shelf with this mega beauty business?
Here, Pittam explains what she’s looking for in a brand partner, from innovation and an inspiring brand story to exciting and niche launches.
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