Pure Beauty

8 limited edition beauty launches celebrating Chinese New Year 2020

By Sarah Parsons | Published: 17-Dec-2019

The exclusive luxury products, for the year of the rat, plan to win-over Britain's increasing Chinese tourist economy

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In honour of Chinese New Year 2020, luxury beauty brands are painting the town red to mark the Year of the Rat.

Tourists to the UK from the world’s most populous country rose by 133% last year, reported TripAdvisor, and show no sign of slowing down in 2020.

Happy to pay a premium for European brands, an increasing number of retailers are appealing to affluent Chinese shoppers visiting Britain via exclusive campaigns and beauty launches.

From Harvey Nichols’ red and gold-hued exclusives to Estée Lauder Companies’ Lunar New Year box, here are the beauty brands worth

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