Pure Beauty

6 reasons why sustainable and eco-friendly gifts will be the top beauty trend of Christmas 2019

By Sarah Parsons | Published: 18-Jul-2019

The festive trends are here and it’s all about helping the planet with greener gifts

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While it’s not quite that time of year just yet for consumers, buyers and brands have already revealed their plans for the festive season, and it turns out Father Christmas is going to reach to the back of his wardrobe and pull out his vintage green suit.

Even though green is one of the most traditional colours of Yuletide, only in recent years have consumers in mass searched for greener gift alternatives. And in an effort to appeal to the conscious consumer, from crystals to upcycled packaging and the great outdoors, brands this Christmas are offering guilt-free gifts.

Here are some of the brands rocking around the sustainably sourced tree…

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