Is Christmas 2018 going to be big business for beauty brands?

By Sarah Parsons | Published: 24-Jul-2018
Finance Marketing

As the beauty industry warms up for the holiday trading season, Cosmetics Business asks the retail experts whether Christmas 2018 really will be the most wonderful time of the year for brands and retailers

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The run-up to Christmas, traditionally the most important season for bricks-and-mortar retailers, suffered in 2017.

With a drop of 3.5%, last December saw the largest year-on-year footfall decline in

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  • Companies:
  • NPD Group
  • British Retail Consortium
  • Natural Spa Factory
  • Christmas in July
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