Pure Beauty

5 ways beauty innovation could change post-Covid

By Sarah Parsons | Published: 10-Jun-2020

As the ‘new normal’ becomes reality, how can brands maximise changed consumer habits and attitudes?

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The coronavirus has had a profound, never-before-seen effect on economies, businesses and consumers worldwide, and quickly conversations started to shift towards the dawn of the ‘new normal’.

But the unprecedented disruption is

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