NAD+ is the latest skin care anti-ageing ingredient capturing the public’s imagination. Isabel Greiner, is CEO & founder of Intuisse, a skin care brand based on NAD+, whose proprietary liposomal formulation has been shown to delay cellular senescence more efficiently than NAD+ alone.
In this article, she provides four things everyone should know about NAD+ and reveals why the delivery system is all-important to optimise the wonder ingredient’s anti-ageing efficacy.
Described as a fountain of youth miracle molecule, the latest buzzword in skin care is NAD+, or nicotinamide adenine dinucleotide, a vitamin B derivative. But what is NAD+? Let’s break it down.
In short, NAD+ is a co-enzyme present in every cell of the body. As we age, our levels of NAD+ decline and are at 50% by the time we reach our 40s.
There is well-documented research suggesting that the decline in NAD+ is an essential underlying mechanism of ageing at the molecular level.
This is important because a better understanding of these mechanisms will lead to a better understanding of ageing as a ‘disease’ and how to slow it down to improve quality of life.
Here are the four things you need to know about NAD+ and why it is your skin’s new best friend.