Colour cosmetic brand 3ina has inked a retail deal with fashion retailer Primark.
With Gen Z consumers in mind, the Spanish-native company said it aims to promote inclusivity and colourful expression throughout the partnership.
It is also promoting responsible beauty by only using recyclable plastic for its packaging.
![3ina promotes inclusivity with Primark retail deal](/article-image-alias/3ina-promotes-inclusivity-with-primark-retail-3.jpg)
Meanwhile, the new vegan-friendly and cruelty-free range features four hero products a Sculpting Face Palette, Cream Eyeshadow, Longwear Lipstick and Foundation.
Earlier this month, the ‘bright’ and ’colourful’ brand made its debut in the US market on Amazon.