- BON CHARGE Global Wellness Tech Trend Report highlights the rise of red light therapy, blue-light blocking devices, infrared sauna and PEMF tools
- Beauty and skin-related goals have overtaken recovery as key drivers for red light therapy use, with red light face masks now the most popular device
- 87% of red light technology users and 81% of blue light blocking users in the UK started within the last two years
Based on a global survey of 7,000 adults across the UK, U.S., UAE, and Australia, the research highlights how wellness technologies are fast becoming key staples of modern wellness routines. Currently, over a quarter of UK adults have engaged with red light therapy and blue light blocking devices, rising to over a half amongst those aged 18-34.
Within the UK, while adoption for these technologies lags behind other markets, they are fast gaining traction, particularly amongst adults under 35. A staggering 87% of red light technology users and 81% of blue light blocking UK users starting in the last two years. Separately two in three UK users of infrared sauna and PEMF (Pulsed Electromagnetic Field therapy) started in the past year.
Infrared sauna is another wellness technology proving popular in the UK with the key driver for existing users being relaxation with 35%. Similarly PEMF products have soared in usage, with sales of BON CHARGE PEMF devices up by 86% YoY. A new phenomenon in the wellness tech space, 32% of those surveyed in the UK use the technology as a result of celebrity or influencer endorsement.
Data from the new report shows a shift in usage of red light therapy with beauty and aesthetic purposes now the main driver for usage across all age groups and genders globally. In the UK, red light face masks have overtaken devices for general wellbeing and recovery as the nation’s most popular type of red light product.
The report follows the release of the brand’s Global Red Light Therapy Trend Report last year (January 2025), which has evolved into a more expansive look at the wellness technology category overall.
A desire for authenticity is high with 54% of UK adults not trusting skincare or beauty products without scientific backing. BON CHARGE develops science-backed wellness tools and utilises its Scientific Advisory Board who are featured in the new report to guide product innovation, validate technology and share insights that bridge research and real-world wellness.
Global trends in wellness technology:
Key global findings that emerged from the report include:
- Younger generations driving adoption:
Globally, adults under 35, are leading the rapid global rise in usage of wellness technology, including red light therapy, blue light blocking devices, infrared sauna products and PEMF tools. This is the case for all markets bar the UAE, where usage of wellness technologies is also strong with people in their late thirties and forties.
- Men lead global usage:
Across multiple wellness technology categories, men are leading adoption worldwide, particularly in Australia and America, where the gender gap is widest. The exception is red light therapy usage in the UK where slightly more women than men have used it (27% of women versus 24% of men).
- UAE is the most popular market:
Engagement with wellness tools, such as, red light therapy (61%) and blue light blocking devices (57%) are significantly higher than other markets. Celebrity and influencer endorsement is a strong driver for this, almost half (44%) of those who use red light therapy have done so after seeing endorsements online.
- A recent addition to wellness routines:
Globally, around 86% of red light technology users and 82% of blue light blocking users started within the last two years. This expands on last year’s report where two-thirds of global red light users reported they began applying the technology in the same period. This uptake follows infrared sauna where two in three users globally first started using the technology in the last year.
- Rise in aesthetic motivations for red light therapy usage:
Skin related goals ranked as the main driver for usage among red light users across three (UK, Australia and UAE) of the four core markets surveyed. The Red Light Face Mask is the most popular item in each region highlighting a trend towards beauty over recovery.
- PEMF usage is soaring via celebrity and influencer endorsement
Celebrity and influencer endorsement in each region has encouraged use with those trying the product broken down per region, 39% in UAE, 32% in UK, 28% in U.S. and 26% in Australia.
- Blue light blocking devices are the most used wellness technology
Currently, a third across the four markets surveyed have used blue light blocking devices (35%) and red light therapy (34%) with each of these notably higher in the UAE. A desire to try and prevent discomfort from looking at screens is the main driver for the increased usage of blue light blocking devices globally. Blue light blocking devices are among the most established tools in wellness routines globally, with roughly 20% of users reporting consistent use for more than two years.
Andy Mant, co-founder and CEO of BON CHARGE, said: "People are becoming much more invested in their overall wellness, and as a result they’re seeking out accessible tools that offer them multiple benefits, whether that’s for their skin, hair, sleep, stress resilience, recovery, or their gum health.
The rapid adoption rates of technologies such as red light, blue light blocking technology, infrared sauna and PEMF, particularly amongst younger adults, in just the past year, reflects the current global movement towards proactive wellness.
At BON CHARGE, we’re driven by the mission to restore the biological signals, modern environments have removed. As science continues to validate the benefits of each of these technologies, we believe they will become as integral to wellness as nutrition and fitness.”
To explore BON CHARGE’s science-backed technologies and to view the BON CHARGE Global Wellness Tech Trend Report, please visit, https://uk.boncharge.com/pages/wellness-tech-report-2026.
