Skin care brand Algenist has announced it will stock a range of its products at online fashion retailer Net-a-Porter.
The brand uses algae as the primary ingredient in its products known for its anti-ageing properties.
The move is an attempt to make Algenist’s products more accessible to the mass market.
Recently appointed CEO, Rose Fernandez, said: “Net-a-Porter is the prominent, trusted luxury source for the modern consumer with a prestige global footprint.
“They work with a curated selection of elevated brands, and have truly changed the way consumers shop luxury with their customer service and business values.”
The line-up online will feature products from the brand’s GENIUS range, including its latest product launch GENIUS Liquid Collagen, as well as cleansers, moisturisers and serums.
Net-a-Porter currently stocks a vast selection of beauty products from Charlotte Tilbury to Tom Ford colour cosmetics and La Mer skin care.
