Natural beauty “still thriving” despite the bite of the credit crunch
Organisers of the Natural and Organic Products Europe 2009 show were optimistic about the future of the natural beauty market yesterday, even during times of economic uncertainty in the industry.
Organisers of the Natural and Organic Products Europe 2009 show were optimistic about the future of the natural beauty market yesterday, even during times of economic uncertainty in the industry.
Carlston Holm, managing director of the show’s organiser Diversified, announced to the press assembled for the launch of the Natural Beauty Pavilion that 2009 was “a year for renewed hope and optimism for the future of this fast-growing industry”. He added: “There are more than 200 beauty exhibitors here today which is a record number for this show and there are lots of good business deals being done. Consumers are continuing to invest in natural beauty products and this is clear for all to see.”
The Natural Beauty Pavilion was sponsored by spa brand Dead Sea Spa Magik and its founder Robert Czik spoke about the show’s continued success: “Natural and organic produce has made the crossover from food and drink to beauty products. This show really reflects that and we did the most business on the first day of this show that we have ever done at a trade show in a single day.”
There were many natural beauty companies, new and already established, exhibiting at the show and also a varied programme of guest speakers. These included Amarjit Sahota from Organic Monitor who gave delegates a detailed talk on developments and predictions on the UK natural beauty market and Martyn Cole from The Soil Association who talked listeners through what the upcoming Cosmos standard will mean for the sector when it comes in to force this September.