This new responsible brand embodies regenerative beauty that cares for every stakeholder, from the planet to farming communities on the ground, brands and consumers.
“The introduction of Naternal™ clearly demonstrates Solvay’s long-term commitment to sustainable growth,” explains Jean-Guy Le-Helloco, Vice-President, Home and Personal Care at Solvay. “Naternal™ represents a new era where beauty, the planet and fair treatment of farming communities can all be balanced.”
By leveraging the power of nature and science, Naternal™ brings together biodegradable beauty care polymers, from guar and other natural feedstocks, to pave the way for future innovations that address consumer expectations and upcoming regulations. The array of ingredients offered by Naternal™ aligns with the biodegradable by-design approach, which aims at integrating end-of-life management at the early stages of research and ensuring that product development is driven by both application and end-of-life performance.
“The beauty industry is at the beginning of a green chemistry transformation with biodegradability standing as one of the most pressing challenges to tackle,” stated Galder Cristobal, Research and Innovation Director, Home and Personal Care at Solvay. “Solvay’s commitment and constant responsible care mean our customers can confidently create their next generation of biodegradable hair and skin care products while considering the well-being of consumers and the planet.”
The next few years will see the addition of new solutions and chemistries thanks to the commitment of Solvay’s scientists and the Group’s Renewable Materials and Biotechnology growth platform, which focuses research and innovation on the use of renewable feedstocks and biotechnology for the development of innovative, safe and sustainable solutions. To support this, Solvay is also investing in a world-class, multipurpose microbiology laboratory. This will house state-of-the-art biodegradation, human and environmental toxicity screening tools that will enable a safe and sustainable by design innovation process.
Solvay’s commitment to sustainable beauty is at the essence of the “Beauty for the Planet” initiative, which aims at delivering more sustainable beauty ingredients that benefit consumers and the environment.
Article orginally published 15/06/2023