Natural skin care brand My Seasons of Beauty has launched its new e-commerce website.
As well as the ability to shop online, the newly designed website allows customers to receive advice from the US company regarding skin concerns, testimonials, information about beauty trends and browse through the blog.
The brand targets consumers concerned about using products containing synthetic ingredients. It has enforced its ‘toxic free mission’ throughout the website, including a mission statement that says “unlike our competitors, we have discarded the use of chemicals, metals, bacteria and many other toxic ingredients in all of our products”.
The brand’s social media strategy supports the online launch by engaging readers with relevant news stories, imagery and motivational quotes.
The My Seasons of Beauty range aims to tackle a wide spectrum of blemishes including fine lines, enlarged pores, dryness, redness, uneven skin tone, bags under eyes lack of elasticity.
The range includes the SeloNOX Toxin-Reducing Supplement ($29.95) which is said to work with the body’s vitamin E and immune system and fight free radicals.
Made from organically-bound high selenium yeast, the brand says that overtime the supplement will slow down the ageing process by promoting ‘normal growth of healthy cells’.