LUXE PACK will be unveiling its digital platform for premium packaging, My LUXE PACK, on 30 November, the original date of the trade show in Monaco.
This platform features a selection of suppliers and innovations from around the world and will offer luxury brands the three essential levers for business development: inspiration, innovation, and interaction.
My LUXE PACK’s features have been designed to support brands in their search for packaging solutions and to promote exchanges and sources of inspiration.
Inspiration
A dynamic showcase of packaging suppliers exhibiting at LUXE PACK Monaco will be accessible on My LUXE PACK, offering a wide range of products, expertise, and target sectors.
This international platform is a real asset for personalised sourcing and cross-inspiration from all sectors and will link the Monaco, New York, Los Angeles, and Shanghai trade show communities that have existed for 34 years.
From 30 November to 2 December, talks by brands and expert analyses, in the form of digital Keynotes or round tables, will mark the launch of the platform. Three predominant areas in the issues facing luxury brands are focused on this year:
- Packaging trends, dramatically altered, in consumer habits and the use of materials
- A completely redesigned consumer experience at the centre of the luxury value proposition
- Circularity, which is a real issue for engaged brands.
This webinar programme will solely be available in English in order to allow the entire LUXE PACK community to access it; French subtitles will be available on demand. Free inscriptions from mid-November.
Innovation ... and sustainable development
Throughout the year, each exhibitor will upload its packaging solutions, best sellers, and innovations to the platform ensuring that users discover the latest innovations as soon as they are launched.
Over 1,500 products are expected from the end of November! Users can provide information on their current expectations and needs so that suitable products, suppliers, and content can be suggested to them.
On 30 November, brands will also be able to discover the innovations competing for the 2020 LUXE PACK in green Awards. A panel of professionals from major luxury brands committed to Sustainable Development will meet to study the applications, select the nominees, and elect the winners:
- Sandrine SOMMER, Sustainable Development Manager, Moët Hennessy
- Sandrine NOEL, Environmental Manager, Louis Vuitton
- Nicolas MATHIEU, Eco-Design Packaging Innovation Manager, Chanel Parfums Beauté
- Olivier WENDEN, Vice President and CEO, Prince Albert II of Monaco Foundation
- Patricia BEAUSOLEIL, Head of Home, Environments & Design, Peclers.
For the first time, users will be able to vote online for their favourite eco-designed innovation which will be winner of the People's Choice LUXE PACK in green Monaco 2020 award. The panel will announce the winner live on 2 December at 4pm.
Interactions
My LUXE PACK has also been designed as an opportunity for exchanges and direct interaction between suppliers and brands. A secure instant messaging and a videoconferencing tool will allow exchanges throughout the year, in addition to meetings once physical trade shows resume.
Because no platform can replace the physical trade show experience, touching and judging materials and packaging in person, and the opportunities for meetings, which are the trade show's undeniable assets.
“Through My LUXE PACK, our team will be continuing its business facilitator role by supporting suppliers and brands in a model that is complementary to that of physical trade shows.
"Our desire is initially to maintain the link between our exhibitors and the entire LUXE PACK brand community in an extremely complex time for them to support them in their recovery and then to combine the face-to-face and digital experiences for the benefit of all our customers” said Fabienne Germond, Director of the LUXE PACK trade show.