A new sphere of packaging infinite possibilities

Published: 17-Jan-2025

LUXE PACK Los Angeles, billed as the premier trade show for creative packaging, innovation, and trends across premium industries, will take place on February 12th and 13th, 2025, marking its 7th West Coast edition

As LUXE PACK Los Angeles prepares to open its doors next month, it is essential to acknowledge the impact of the wildfires on the Los Angeles community. The organisation team expresses continual solidarity with those affected and extends their heartfelt appreciation to the invaluable first responders and countless volunteers. The show’s commitment to fostering connections and inspiration remains unwavering during these challenging times. The event will continue next month with a renewed focus, highlighting the strength of collective innovation, the significance of social impact, and sustainability, which are the hallmarks of the industry.

This year’s event will showcase a curated selection of over 82 primary and secondary packaging suppliers and manufacturers, offering solutions to address the challenges and opportunities of today’s packaging landscape. It is anticipated to welcome more than 5,000 brand and retail professionals in search of fresh ideas to stand out in a competitive market.

The exhibitor lineup includes 20 new experts among the 82 packaging specialists (see Annex 1), each bringing a unique blend of creativity and expertise to support brands of all sizes. From small and medium enterprises to renowned names in beauty, home goods, technology, skincare, wine and spirits, fine food, and hospitality, the exhibition floor is designed to cater to diverse industry needs. The newly designed layout features innovative finishing techniques, premium stock packaging options, and bespoke solutions, enabling attendees to bring their packaging concepts to life.

A powerhouse education program

The dynamic educational program that complements the two-day experience will address the most pressing challenges and insights, empowering innovative founders and corporate leaders to revolutionise packaging with cutting-edge practices and stay ahead of rapid trends. As a spotlight agenda will spotlight the imminent EPR Regulations impacting California, strategies for responsibly engaging with the expanding Gen Alpha “Sephora Kid” consumer market, and the groundbreaking concept of Chaos Packaging addressed by Michael Miraflor, Chief Brand Officer at Hannah Grey VC, the industry expert who coined the term. LUXE PACK Los Angeles will feature additional thought leaders from The Honest Company, Versed Skin, Dieline, Dynessa Beauty, L’Oreal, and Benefit Cosmetics, among many more.

A successful roadmap of installations, workshop, and tours

In the ongoing commitment to provide a comprehensive journey of inspiration and immersive insight, the 2025 event will also feature a series of thoughtfully curated experiences. These are designed to ensure a complete exploration of the future in packaging, exploring innovative realms of design and sustainable solutions.

The sustainable showcase: Packaging That Powers Change

LUXE PACK Los Angeles is set to unveil a new collaboration with Dieline, the leading media authority in consumer packaging creativity and brand innovation. This partnership will bring an interactive exhibition featuring over 75 eco-friendly projects, showcasing the latest advancements in sustainable packaging design. The exhibition will highlight innovative sustainable stock packaging solutions alongside branded projects from a variety of industries, offering a forward-looking perspective on environmentally conscious packaging. The initiative aims to demonstrate how sustainability can push the boundaries of design and functionality, providing inspiration for the future of the industry.

The Packed In Crash Course workshop series

Building on the success of our 2024 debut, we will reintroduce an exciting new Packed In Crash Course series of workshops led by a selection of this year’s featured leading packaging suppliers. These workshops are designed to foster dynamic learning exchanges. Our commitment to continuous education is at the heart of our platform, empowering visionary founders and executives to broaden their strategic insights with access to interactive and immersive learning sessions. 

See Annex 2 for the Packed In Crash Course series 

Agenda 2 Powerhouses Under One Roof

To ensure a successful and comprehensive experience for the numerous beauty brands in attendance, LUXE PACK Los Angeles will once again be held alongside MakeUp In LosAngeles. All confirmed LUXE PACK show badges will grant all LUXE PACK attendees full access to the adjacent event, featuring suppliers of ingredients, formulations, accessories, and turnkey services. For the attending industry professionals either launching a new brand or growing an existing one, the opportunity to arrange business meetings and engage with formulation and turnkey suppliers ready to support their projects, whether for small-scale or industrial production, will also be available at their fingertips.

A comprehensive platform for premium packaging innovation

The 7 th edition of LUXE PACK Los Angeles is set to provide a dynamic and impactful experience, fostering connections with leading packaging experts through conference sessions, guided tours, and workshops. By bringing together suppliers, brand innovators, and creatives, the show aims to deliver tangible value, inspire fresh ideas to drive business success and
explore new possibilities in premium packaging.

Complimentary registration is currently open, with on-site registration also available. Brands and retailers are encouraged to attend with their design and production teams to streamline project development and maximise the show’s opportunities. Complimentary show badges can be obtained here.

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