More Asian companies adopt organic standards

Published: 13-Oct-2009

A growing number of cosmetics companies in the Asia Pacific region are adopting natural and organic cosmetic standards to help them stand out from the competition, according to Organic Monitor. New research conducted by the organisation found that companies from Japan, South Korea, Malaysia and Australia were increasingly taking the certification route, with many opting for European standards such as Ecocert.


A growing number of cosmetics companies in the Asia Pacific region are adopting natural and organic cosmetic standards to help them stand out from the competition, according to Organic Monitor. New research conducted by the organisation found that companies from Japan, South Korea, Malaysia and Australia were increasingly taking the certification route, with many opting for European standards such as Ecocert.

Organic Monitor says that Asian consumers are turning to natural and organic cosmetics as a result of health scares, especially those involving Chinese products. Certification gives a guarantee that products meet high production standards. Malaysian company I-Green reported a sales surge following the launch of its Ecocert-certified Buds Cherished Organics brand, while Australian brand Jasmin Skincare noticed a rise in sales in China since it started marketing there on the strength of its Organic Food Chain (OFC) cosmetic certification.

Organic Monitor also notes that with few American brands adopting such standards, European and Australian brands look set to capitalise on Asia’s growing demand for certified natural and organic cosmetics.

To help Asian companies adopt natural and organic standards, Organic Monitor is holding a workshop on 14 October in Singapore. Details of the De-mystifying natural and organic cosmetic standards workshop are on www.organicmonitor.com/sporeworkshop.htm

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