Maybelline New York has named British singer Mollie king as its new UK Ambassador.
King, who is best known as being a pop singer in girlband The Saturdays, will front the launch of the brand’s new contouring palette Master Sculpt. King will appear in TV and print advertising for L'Oréal-brand Maybelline from this month onwards. The 2-in-1 palette features a contouring powder and highlighter.