Lisa Eldridge Beauty has named British model and television host Alexa Chung its first-ever brand ambassador.
The make-up and skin care brand , founded by make-up artist Lisa Eldridge in 2019, announced the news via Instagram on 23 October.
The video sees Eldridge applying make-up to Chung and teasing a new, unnamed product.
Chung’s exact role with the make-up has not been fully revealed at the time of writing.
“New video! Chats, LOL’s and effortless make-up with Alexa Chung,” Eldridge wrote in a post.
“This is the one where we discover we both share an obsession for the same shop.
“I could not be more thrilled to have my friend Alexa Chung as our first-ever Lisa Eldridge Beauty Ambassador.”
Chung has previously served as an ambassador for cosmetics brand Code8 Beauty in 2020.
The 36-year-old starred in the brand’s campaign Beauty Decoded, which aimed to convey the ‘uncomplicated messaging’ of Code8.
L’Oréal Professionnel also named Chung as its International Spokesperson in 2018, who fronted the brand’s Parisian Nudes hair colour collection.
Eldridge was recognised with an MBE (Member of the Order of the British Empire) in the King’s New Years Honours List for 2025.
The MUA was recognised for services to the cosmetic and fashion industries.