Naturecel 793 is a micro-plastic free talc replacement that not only functions as filler, but also creates a fresh natural look with luxurious PMMA-like aesthetics. Studies prove it provides superior soft focus performance over PMMA and polyethylene products.
In a blind test of 15 participants to gauge consumer preference in a pressed powder containing Naturecel 793 vs. talc, 100% said they preferred the feel of Naturecel 793 over talc.
Another new ingredient that will be showcased is an extension of the Color By Nature™ line of natural exfoliants. Naturebead® White H20 will round out the color selection by offering a bright white gentle exfoliant to pop out or blend into formulations. This 20 mesh, single INCI ingredient was developed with clean beauty in mind, composed of only hydrogenated castor oil, without any added pigments, dyes, or synthetic colorants.
Both products, along with other formulator favorites, will be featured in a variety of skin care and cosmetic formulations to demonstrate the make-or-break differences that Micro Powders’ ingredients offer.
